goodwill

英 [ˌɡʊdˈwɪl]

美 [ˌɡʊdˈwɪl]

n. 友善; 友好; 善意; 亲善; 信誉; 商誉

Collins.2 / BNC.6487 / COCA.8768

牛津词典

noun

友善；友好；善意；亲善
friendly or helpful feelings towards other people or countries
1. a spirit of goodwill in international relations
  国际关系中的亲善精神
2. a goodwill gesture/a gesture of goodwill
  友好的表示
信誉；商誉
the good relationship between a business and its customers that is calculated as part of its value when it is sold

N-UNCOUNT 友善；善意；亲善
Goodwillis a friendly or helpful attitude towards other people, countries, or organizations.
1. I invited them to dinner, a gesture of goodwill...
  我请他们吃饭以示友善。
2. They depend on the goodwill of visitors to pick up rubbish.
  他们相信游客会自觉捡起垃圾。
N-UNCOUNT 信誉；商誉
Thegoodwillof a business is something such as its good reputation, which increases the value of the business.
1. We do not want to lose the goodwill built up over 175 years.
  我们不想让历经175年树立起来的良好信誉毁于一旦。

noun

a disposition to kindness and compassion
1. the victor's grace in treating the vanquished
Synonym:gracegood will
the friendly hope that something will succeed
Synonym:good will
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonym:good will

Lack of trust destroys goodwill.
信任缺失破坏了商誉。
This generates considerable goodwill and is often highly appreciated by the replacement and the company.
这样会产生相当好的信誉并且会常常被接替同事和公司高度赞赏。
He attended the meeting as a goodwill messenger.
他作为友好使者出席了会议。
We pursue a policy of goodwill in international relations.
我们在处理国际关系中遵循亲善友好的政策。
Keep in mind that goodwill is important in all business activities.
永远记住：友好的关系是一切贸易活动中最重要的。
As a token of goodwill, I'm going to write another letter.
为了证明我的善意，我打算再写一封信。
His constant requests for help taxed our goodwill.
他不断要求我们帮助他，过分利用了我们对他的好意。
The timing of the minister's visit, however, could somewhat detract from the goodwill it's supposed to generate.
但是，部长访问的时间安排不当，可能会使访问的善意不能得到有效传达。
As a result, gratitude itself contains self-deception for goodwill and numbness causing the loss of some memories.
结果，感激本身就必然包含了善意的自欺欺人，包含了让部分记忆丧失掉的麻木。
We have come to visit you in peace, and with goodwill.
我们是和平善意的来拜访你。